Analysis of
music videos from lesson –
Katy Perry’s ‘Roar’
- · High budget - props, makeup, set.
- · Follows stereotypes – Gender, sexuality etc.
- · Complex use of camera work; Long shots, low/high angle shots
- Appeals to a large and diverse demographic. (most pop/mainstream listeners)
- The video has a mix of performance, narrative as-well as animation. It all plays a key role in the promotion of 'Katy Perry' the brand.
- There is a particular visual style throughout (motif) through the use of costume, props and camera shots as the idea is create a story that she is in the jungle however her body is one of the main parts as its on show constantly, this sadly most likely brought extra popularity to the video and could promote her brand more easily.
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