CASTING -

The casting process was relatively easy as people who volunteered were based at my sixthform therfore it wasn’t too difficult to arrange filming times and locations. From the start i had a vision about the individuals in the performance and the idea of variety and diversity was key. From the start i wanted people with different sexualitys, genders, ethnicitys etc. We included gay, straight, pansexual, transgender, genderqueer people and range of ethnicitys and even religions. Which definitely links with the message of the video and the factor of representation which is highlighted throughout. Our main artist was leah (ginger curly hair) as we thought she fitted the image we created in the digipacks, adverts etc. However we didn’t focus on her completely during filming as we wanted the video to not focus on one person as all the different identities made up the artist in different ways. The diversity between the people we included represented the fuidity of gender and sexuality which the artist and music beholds very well. Betty Who as an artist emitts such positive vibes and art a whole. We wanted that to flow through into our music video, in order to create something that held a deep message about acceptance and that being who you are and letting yourself be free is key to loving who you are. The use of makeup additionally links with stereotypes and representation as we have a few males wearing colourful makeup which is not very popular and mainstream in previous music videos. But also the makeup representing art in general and bringing a creative style to the table, not only visually but also creating contrasts in each frame of the video.